Discovering the ‘thumbscrews’ of investors is crucial to getting them to take action. In over a decade of dealing with global investors there are several elements that I’ve discovered to be universal truths about the mind of the private investor (angel investor, accredited investor).

When talking to an investor for the first time, it’s more important to listen than to speak. It’s more important to ask questions than answer them. It’s more important to discover their needs and wants than to exclaim your own. Your first conversation with an investor should be all about piercing the armor and finding the trigger points that prompt a reaction that gets to the center of their ‘childlike’ state.

What I mean by this is, investors, just like anyone else, has insecurities that are rooted in their childhood and what they are outwardly today, is typically a polar opposite of what they are on the inside. For example, an arrogant, chest beater seems proud and obnoxious on the outside but the reality is that they are over compensating for an insecurity that is rooted in an individual or collection of childhood incidents.

Maybe they were made fun of as a child, maybe they’re father was verbally abusive, maybe their teachers would single them out in class opening them up to playground mockery. When talking to these individuals it’s important to listen to their voice and intonation when the conversation topic changes. Take notes on their psychological adjustments to the conversation. After you feel you have discovered the triggers that induce the ‘pleasurable’ responses, end the call, and set your second phone appointment with them.

On that second call, you want to have your conversation ready to go using the triggers you found in the first conversation. Play off of those insecurities that you found, become their best friend without being chummy but it is your mission on this call to be the “guy that understand me” to the investor. You want the overall tone of this conversation to have the response from your target along the theme of, “wow, this guy gets me” , “I can see investing in this company”.

By using this method and not coming across as ‘fake’, you have become an investment opportunity and a shrink all rolled into one. You want to be the one person that this investor can lower his guard to because everything he says, you seem to be the one person who understands him at his deepest level. You seem to naturally be tuned into his insecurities, emotions, needs and wants. Sound strange? Try this out on the next investor you talk to, I guaranty you will be shocked with the results.

For Corporate Turnaround Services or Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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There are many ways to use capital without using bank loans, lines of credit and other shady methods like shelf corps and bogus platform scams. If you are truly trying to raise capital for your company here are some simple breakdowns of your options with a quick definition for each one:

PIPE: Private Investment In Public Equity this is used primarily by mutual funds and private investment firms where they buy discount stock in order to raise capital, there are two types of PIPE’s traditional where common and preferred stock is issued at a set cap to raise money for the issuer and a structured pipe issues convertible debt.

DPO: Direct Public Offering is when you sell equity shares directly to customers, suppliers and employees.

PPM: Private Placement Memorandum is also known as an offering memorandum takes advantage of Regulation D rule exemptions 504, 505 and 506. This process came into existence with the’33 securities act and popularized in the late’80s, companies can raise money from the public via private placement; there is virtually zero interaction with the SEC after you file form d as long as you stay legal. (most popular form of fund raising).

IPO: Initial Public Offering: extremely expensive, need SOX 404 audits, must have board of directors, quarterly financial reports to shareholders, report heavily to the SEC and 1 out of every 1000 companies that want an IPO actually qualify. I love participating in these but most companies just can’t qualify for one reason or the other.

OTCBB: Over the Counter Bulletin Board is an electronic quote system that is the next best thing if you can’t go public via IPO, there is minimal red tape to start-ups and small businesses and is legitimized by the stringent ongoing reports to the SEC which keeps investor confidence high (these are extremely solid and I suggest this structure to companies when I am hired by their company or legal team as a consultant as a fast, easy way to raise big capital from the public otc)

Pink Sheet: you can look at pink sheets as the Burger King, while the OTCBB is McDonald’s, they are competing OTC mechanisms. Pinks sheets are commonly referred to as penny stock and notorious for ‘pump em’ and dump em’ controversies and a lot of crooked people are involved with this platform. This is not a long term process that will allow one’s company to grow, pink sheets companies are typically short lived but it is cheap to set up but not a professional structure that could be upgraded in time to an IPO.

Reverse Merger: a group funds the filing and creation of a public shell, they then sell that shell to a company that wants to go public, the established company merges it’s entity into the public shell. The sellers retain around 30% equity after they charge an upfront fee of 300k to 1m. 99% of reverse mergers are successful with the merger, but unsuccessful to bring them to trade and the entity basically just fizzles out.

Taking your company public is actually quite simple and inexpensive when you have the right consultant putting the structure together for you. There are countless ways to raise capital quickly and easily. It’s important that you understand your options before you waste time entering into the red tape infested banking system for a loan.

Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

Various people all over the world suffer from this illness which can have dire effects on one’s health as the person is not able to receive sufficient sleep. The reaction is very appalling when one does not receive sufficient sleep and keeps wide awake in the bed while the rest of the house is fast asleep. Looking at the clock to watch the time steadily passing away toward morning yet you could not sleep for a minute because of this terrible illness is very worrying.

The complete world will be so pleasing if one can acquire sleep without any obstacles. The biggest obstacle is that the more you wonder about the sleep, more doubts will evolve in your mind which will directly have a negative effect on the body.

Unfortunately, that specific luxurious sleep is only applicable to those who constantly take part in meditation or yoga. That specific kind of individuals does not include most of us in the workaholic world. Many people are so preoccupied and absorbed in tiring day to day activities that they are not capable to generate this type of comfortable space that allows them to secure soothing and enjoyable sleep.

The best method to cure Insomnia or incapability to sleep is to use the productive and efficient Melatrol which is produced naturally and has melatonin. Melatrol is that kind of a medicine which allows a person to acquire pleasant sleep even after a hectic day’s activity. Melatonin which is the vital ingredient in this medicine, acts as a normal sleep inducer. As soon as the patient consumes this gentle all natural substance, insomnia vanishes rapidly without causing any side affects.

It is one of the optimum innate remedies for eliminating Insomnia that God has given to the people. . Every person has the duty to ensure its own good health, if anyone is suffering from Insomnia, it will worth the fund and time spend by utilizing this medicine and analyzing its general effectiveness and proficiency. The solution at any cost should not be taken with another medicine specially sedatives and antihistamines. One should not take alcohol with this medicine. The pill has Valerian which is type of parsley used for curing Insomnia. If anyone is encountering hindrance in sleeping, then he definitely has to take a medicine that involves Valerian which has proved its usefulness.

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The world is dominated by life-long learners: people who take the time to learn everything they can about their chosen field and everything they can about corresponding subjects. The 400 most successful businesspeople “the Forbes 400″ attribute most of their success to reading at least one non-fiction book a month. But when you have a family and work wants to dominate your time, carving out the time to read all those books can be really difficult. New books on every subject are being published every day. How is one supposed to keep up at work or school, spend time with family and find time to read ten to fifteen extra books a year?

You just can’t add hours to your day, but you can reduce the time it takes to read those books. Learning to speed read is the answer. Cutting your reading time in half or even more would give you the ability to simply devour the books you always wanted to read, the books you know you should read, and the ones you need to read to get ahead.

You may have looked into 1-day or multiple day speed reading seminars or home courses before, only to be turned off by the price. A single one-day live speed reading seminar can set you back anywhere from $200 to $700 “per person” and the results are far from guaranteed. SpeedRead America offers a 100% satisfaction guarantee for evwryone with a third grade or higher reading level.

With Speedread Americas course for the family, you can double your reading speed starting with our best-selling Speed Read in Only One Hour, which offers methods to help you break poor habits learned when you were first learning to read. With our supplements for business professionals “Business Speed Reading Success, which focuses on Business and MBA professionals, and How To Get Things Accomplished In Less Time, which teaches smart time management” you will learn not only how to fly over the pages of corporate reports, you will also learn new techniques for note taking, concentration, recall and, with our Think Right course, you will also learn positive thinking exercises and stress relief to increase your reading speed even more.

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