Twitter is the fastest growing social networking site on the Internet, and is a very popular subject within Internet marketing circles. Some people are still not convinced of its value as a genuine marketing tool, but serious marketers have not only realized that, but are already using it to drive traffic to their web properties and, ultimately, to make money.

When you’re just getting started on Twitter, things can seem hectic or confusing. To get yourself hooked up with some followers who have similar interests as you, think of a popular online community that you frequent and start following people you know there. If you are active in this online community, then people will start to notice you and follow you as well.

Once you have a decent number of followers, it’s time to start tweeting. When you tweet, it shouldn’t be about yourself, but about others. Keep away from tweeting about what you ate for breakfast and what you’ll be watching on TV later; the fact is that others don’t care about this and you will soon annoy people if you take this approach to tweeting. If you want to brand yourself as someone knowledgeable and whom it would be desirable to follow, then you’ll need to be able to provide value to your followers as well as potential followers.

There are also a plethora of tools on the Internet that integrate with Twitter to provide greater functionality and options. Some of these tools provide options to automate some of your Twitter activities, such as automatically following those who follow you, or automatically sending welcome messages to those who follow you. Twitter is a social networking site though, and people often forget about the social aspect of it. If you are truly interested in networking with people on Twitter, then try not to automate anything. While it does save time to automate parts of your Twitter account, doing so will make you seem less interested in your followers.

Twitter is a great networking tool because it allows you to get in touch with people who you wouldn’t otherwise have a chance to meet. A great way to start a conversation with someone on Twitter is to either ask them a question, or answer one of their questions. Comments may be ignored, but if you help them or ask them for help, you are more likely to elicit a response from them. This is especially useful for networking with experts in your field.

Basically, the more times you tweet and interact, the more trust and respect will be built. Once there is trust and respect between you, then that’s when a viral networking effect begins. The consequence being that once you have built a small network on Twitter, and are an active user, your follower base will start to grow significantly without any specific additional efforts by you. When people see something funny, it is common to tell a friend about it as soon as possible. It is kind of the same principle on Twitter. When serious Twitter users see something cool, they’ll tweet about it. When they find someone worth following, they’ll recommend that their followers follow this person as well.

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